Description of Service
Bringing your logo to fruition consists of 3 steps
Collection of supporting information
- Determination of the objectives
- Decision for unique selling proposal
The first step in the creative portion of the logo design process is called the design brief. At this stage we discuss with you the project length, mission, objectives and vision. Understanding your company’s goals is crucial. It is important to learn where the logo will be used, on what scale and in what capacity; A logo to be used on a billboard might have more detail than a logo that will be used on letterhead and business cards. It’s also important to learn about the company’s target audience as the logo should reflect and attract the correct demographic. We also need to know whether your company already has an established visual aesthetic. If there is an existing identity policy, we need to know whether you would like to incorporate those characteristics into the new logo. In some circumstances, a new logo might be a chance to refresh and create a brand new visual identity, or, it could be important for you to keep some sort of consistency is maintained.
Production and Creation of the Brand
- Research trend, colour, policy, font, symbol
- Brainstorming the conceptualization of the logo
Once a sufficient amount of general information has been gathered, the marketing team must delve deeper into the research stage. Often our clients struggle to verbalize exactly what they envision for the logo, so it is our job to interpret exactly what you need. Asking relevant, strategic questions should help you pass on any applicable information. Successful logos can allude to any number of things. Establishing potential themes will benefit our creative process, providing more material to use when brainstorming and sketching later on. These themes can be literal at this point; the art is in converting them to non-literal representations. In addition, we will likely carry out basic market research on the company and its competitors. Examining similar companies’ identity systems may lend insight into the effectiveness of various logo styles, and researching current trends in the industry can also prove be insightful.
- Delivery of the draft proposals for approval
- Corrections and modifications
- Delivery of final artwork
The first logo proposals will be presented to you as JPEG images. Following approval, we will send you the final design by email for confirmation. The designs will be transferred as; Adobe Illustrator (AI), JPG (300 DPI), PNG and PDF (Adobe Reader) files. We then review them together – with a possible total of 2 changes in the final 3 proposals and 1 final change at the end of the project. The timing of the changes may vary, depending on the complexity of the proposals. However, after approval, we shall do our best to minimise completion time.
- INPI registration formality
- Copyright certificate
Once your logo has been created, the best practice is for us to register your image for you at the national French administration, in order to be recognized as your company’s brand.
And there we have it, congratulations! You are now ready to start your branding policy and have a readily-accessible logo for all of your advertising and merchandising.
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