Description of Service
Bringing your logo to fruition consists of 3 steps
Collection of supporting information
- Determination of the objectives
- Decision for unique selling proposal
The first step in the creative portion of the logo design process is called the design brief. At this stage we discuss with you the project length, mission, objectives and vision. Understanding the company’s goals is critical. It is important to learn where the logo will be used, on what scale and in what capacity. A logo that will be used on a billboard might contain more detail than a logo that will be used on letterhead and business cards. It’s important as well to learn about the company’s target audience as the logo should reflect and attract the correct demographic. It is also important to learn whether the company has already established a visual aesthetic. If there is an existing identity policy, we need to know whether you would like to incorporate those characteristics into the new logo. In some circumstances, a new logo might be a chance to refresh and create a brand new visual identity, whereas it might be important to the client that some sort of consistency is maintained.
Production and Creation of the Brand
- Research trend, colour, policy, font, symbol
- Brainstorming for Conceptualization of the logo
Once a sufficient amount of general information has been gathered, the marketing team must delve deeper into the research stage. Often our clients cannot verbalize exactly what they envision for the logo, so it is our job to interpret exactly what you need. Asking relevant, strategic questions should help you pass on any applicable information. Successful logos can allude to any number of things. Establishing potential themes will benefit our creative process, providing more material to use when brainstorming and sketching later on. These themes can be literal at this point; the art is in converting them to non-literal representations. In addition, we will likely carry out basic market research on the company and its competitors. Examining similar companies’ identity systems may lend insight into the effectiveness of various logo styles, and researching current trends in the industry can also be helpful.
- Delivery of the draft proposals for approval
- Corrections and modifications
- Delivery of final artwork
The first logo proposals will be presented to you as JPEG images. Following approval, the final design will be sent by email for confirmation. The designs will be transferred as; Adobe Illustrator (AI), JPG (300 DPI), PNG and PDF (Adobe Reader) files. They will be subject to review and comments from the client – with a possible total of 2 changes in final 3 proposals and 1 final change at the end of the project. The timing of the changes may vary depending on the complexity of the proposals. However, after approval, we shall do our best to minimize completion time.
- INPI registration formality
- Copyright certificate
After your Logo is created, the best practice is to register your image on behalf of your company’s name at the national French administration to be recognized as your company’s brand.
Congratulations! You are now ready to start your branding policy and have a readily-accessible file for any advertising or merchandising requirements.