Why is it important to have a visual identity?

Visual identity is made up of graphic elements which convey your company image to your clients, your employers or your partners and which makes you stand out in the market.

It allows you to be recognisable and to develop a strong industry presence.

An original identity with a strong personality should be at the heart of your business strategy.

Designing a visual representation to symbolise an entire company is a challenge, but if done correctly, it can be a very effective marketing tool.

It is therefore essential to have a recognisable visual identity that will represent your company.

Our team puts all its creative tools at your disposal to help you perfect this, to convey your messages in a captivating and striking manner to make you stand out.

This visual identity is portrayed through printed and digital media.

Maupard can design your flyers, menus, business cards, posters, letterhead, envelopes, flyers, email signatures, goodies… And it would be a pleasure to create everything you may need.

The first step in the process begins with a design meeting with our in-house design expert to discuss your company’s goals and visual aesthetic. Then there is the research and development stage, followed by the production of rough drafts, and lastly the fine-tuning to develop the final draft.

Whether you are a small company just starting out or a medium-sized company looking to improve its image in France, we will make your company’s image memorable for your target audience.